The impact of the use of artificial intelligence tools on Learning Practices of media students in Palestinian universities
Keywords:
Artificial Intelligence, Artificial Intelligence Tools, Learning Practices, Media, Palestinian UniversitiesAbstract
This study aimed to identify the impact of using artificial intelligence tools on Learning Practices among media students in Palestinian universities, and its impact on Learning Practices. Also, it is aimed to investigate the challenges students face. The study adopted a quantitative and analytical approach based on the technology acceptance model (TAM). The study population consisted of 360 students of media disciplines in Palestinian universities. The results showed that the level of media students' use of artificial intelligence tools was high with an arithmetic mean of (4.13), and the impact of using these tools in Learning Practices was high with an arithmetic mean of (4.02), while the challenges associated with their use were (3.76). The results also showed that there were no statistically significant differences in the level of use of artificial intelligence tools attributed to gender, academic level. On the other hand, differences appeared due to previous knowledge of artificial intelligence tools. The results also showed a statistically significant positive correlation between the level of use of artificial intelligence tools and the level of development of Learning Practices (r=0.712, p<0.001), and a statistically significant effect of the use of artificial intelligence tools in Learning Practices, as it explained (50.6%) of the variation in the dependent variable. The study concluded that artificial intelligence tools have become an influential part of the study practices of media students and have contributed to the development of Learning Practices and enhancement of learning efficiency.
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